Strategic Planning and Management

Book Abstract

Strategic Planning and Management is a comprehensive guide that explains how organizations formulate, implement, and evaluate strategies to achieve long-term goals and sustain competitive advantage. The book focuses on aligning an organization?s mission, vision, and objectives with its internal capabilities and external business environment. It covers key concepts such as strategic analysis, environmental scanning, SWOT analysis, corporate-level and business-level strategies, strategic decision-making, and policy formulation. The book also discusses strategy implementation, leadership roles, organizational structure, and performance evaluation. By combining theoretical frameworks with practical examples and case studies, the book helps students and managers understand real-world strategic challenges. It is especially useful for MBA, BBA, and management students, as well as professionals seeking to develop effective strategic planning and management skills in a dynamic business environment.