Methods of Business Methodology

Book Abstract

Methods of Business Methodology provides a comprehensive introduction to the principles, tools, and techniques used in conducting systematic research in business and management. The book explains the research process step by step?from problem identi?cation and literature review to research design, data collection, analysis, and report writing. It covers both quantitative and qualitative methods, including surveys, case studies, interviews, sampling techniques, and statistical analysis. Designed for undergraduate and postgraduate students, as well as early researchers, the book emphasizes practical application, ethical considerations, and decision-making relevance, helping readers develop the skills needed to conduct reliable and e?ective business research.