The Psychology of Trust

Book Abstract

This Book ?The Psychology of Trust? Trust has always been complicated. This book works to examine aspects and theories of trust. Chapters look at trust in the workplace. It considers types of leadership and how that in?uences the trust of employees. As workplaces and societies become more diverse, there can be an impact on trust. Many times, individuals will have implicit biases that can in?uence their perception of others and their ability to trust. Trust has also become more complicated with the advent of the internet. We can now connect with more ideas and individuals. Yet, is the person who communicates back with us real? Is it someone with a fake account or maybe not even a person at all, but a robot? Even though trust is complicated and we can sometimes be taken advantage of, we still need to ?nd ways to trust others in our lives. Trust allows us to develop a community. We have always needed the community to be safe, both physically and emotionally. This book allows you to connect with new ideas and aspects of trust. Trust, de?ned as the willingness to accept risk and vulnerability based upon positive expectations of the intentions or behaviours of another. The qualities or behaviours of one person that create good expectations in another are referred to as trustworthiness. Because of its perceived link to cooperative behaviour, many social scientists regard trust as the backbone of effective social structures. With the advancement in technology, through these online social media people can explore various products, services and facilities. Through these networks the end users want to communicate are usually physically unknown with each other, the evaluation of their trustworthiness is mandatory. Mathematical methods and computational procedures do not easily de?ne trust. Psychological and sociological factors can in?uence trust. End users are vulnerable to a variety of risks. The need to de?ne trust is expanding as businesses try to establish effective marketing strategies through their social media activities, and as a result, they must obtain consumer trust. Game theory is a theoretical framework for analysing strategic interactions between two or more individuals, in the terminology of game theory, called players. Thus, a conceptual framework for trust evaluation can be designed using a game theory approach that can indicate the conditions under which trustworthy behaviour can be determined.