Corporate Social Responsibility Today-Innovation, Impact, and Ethical Leadership

Book Abstract

This Book ?Corporate Social Responsibility Today-Innovation, Impact, and Ethical Leadership? is a collection of reviewed and relevant research chapters,offering a comprehensive overview of recent developments in corporate behavior. The book comprises single chapters authored by various researchers and edited by an expert in the ?eld. All chapters are complete in themselves but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and opening new possible research paths for further novel developments. we analyze the association between CSR and innovation. We state that CSR concept has evolved over time and has changed the way innovation is conceived. The state of art shows that CSR activities have been responsively introduced to achieve the stakeholders? needs and standards, to become gradually more strategic activities. In fact, many ?rms have been involved in CSR projects dealing with the reputation enhancement, the stakeholders? reciprocation, the risk mitigation,and the improvement of the innovation capacity mechanisms. We show the presence of a virtuous dynamic between strategic CSR and innovation: ?rms have to present strategic CSR activities in the core of their innovative strategies.Sustainable innovations are effective tools to foster CSR activities and,therefore, social performance. Furthermore, we show that the CSR-innovation in?uence is driven by speci?c channels such as the company?s competitiveness,strategies? developments, and framework. Besides, we shed light on the effects of board diversity, managerial cognition, and corporate cognitive-governance on CSR-innovation association. Finally, we provide an empirical evidence from the SBF120 French companies over the period from 2010 to 2016. We present the nonlinear effect of innovation on the current CSR scores, using a semi-parametric estimation. Our results con?rm the divers perception of CSR and its components at the different innovation levels.